Local Search
In recent years, Small Business owners have realized that the local yellow pages ads, do not have the advertising/marketing impact; they once did. In 2008, motivated consumers let their mouse “do the walking” (instead of their fingers) and as a result, 82 percent of local business searches; began online. Strongly indicating a rising trend, this convincing figure climbed nearly 20 percent; from figures established in 2007.
It appears that in most cases, motivated consumers are searching online for products and services, and then going directly to the brick and mortar store; to complete the purchase. Local Search, also known as regional SEO, provides local business owners with an incredible opportunity to improve their Small Business’ visibility on the Web; and target/attract new clients.
